72 hour turnaround to install ‘thank you’ message for frontline staff
During the COVID-19 crisis In Good Company, in collaboration with Morag Myerscough, took over the Leeds infamous Hyde Park Corner Billboards with a ‘Thank you’ message for our frontline staff.
The project was supported by local Leeds-based Brand, Creative, Print & Advertising company FYI and turned around in 72 hours to ensure the message was live as soon as possible.
How did the collaboration come about?
Details to come
What were the most important factors that contributed to the success of this project?
Collaborator commitment – it could not have been so swift without the help of the incredible, award winning artist Morag Myerscough. Without hesitation Morag wanted to get involved and worked relentlessly to meet our tight deadlines.
Project funding
Supported by FYI Leeds
Will the project continue beyond COVID-19 lockdown?
Details to come