Fuel Our Frontline buys from wholesalers who usually supply the restaurant industry and provides groceries to frontline staff who are able to take a bag home with them to maximise their resting time. As of the 18th of May, they have donated over 14 tonnes of essential groceries to frontline workers at the NHS.

Fuel Our Frontline was set up as a response to hearing direct accounts from NHS staff who described their struggles to buy simple grocery products, spending hours in queues and visiting different shops after long and gruelling shifts on the frontline fight against the virus.

How did the collaboration come about?

An architect, a barrister, a software engineer, NHS staff and other professionals brought their varied skillsets together to form a Non-Profit Community Interest Company (CIC). From coordinating the effort to designing the communications, advising on the needs of NHS staff, managing social media and delivering the food items, the team believe that every member has a vital role in the success of their operation.

What were the most important factors that contributed to the success of this project?

Response to need
Response to COVID-19
The ‘big’ idea
Combination of skill sets
Combination of participants
Volunteer support
Delivery of project
Social impact

Project funding

Donations, Volunteering.

Will the project continue beyond COVID-19 lockdown?

No.

Image credits: Fuel our Frontline