Fun, friendly and poetic signage, inspired by by the Paris Blason and the River Seine, reminding people to practice social distancing.

How did the collaboration come about?

The City of Paris approached design collective Studio 5•5, who they had previously collaborated with on a branding project in 2018, to design and deliver a signage system for the streets of Paris, with the intention to welcome people, organise shopping queues and especially remind pedestrians of the social distancing rules.

What were the most important factors that contributed to the success of this project?

Response to COVID-19
Combination of skill sets
The ‘big’ idea
Combination of participants
Social impact

Project funding

City of Paris funding

Image credits: Studio 5•5